Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. Here's how it works:
Create a GMB account: You'll need to create an account for your business on GMB by providing your business name, address, phone number, and other relevant details.
Verify your business: Google will send a verification code to the address you provided during registration. You can use this code to verify your business and confirm your address.
Manage your listing: Once you've verified your business, you can manage your GMB listing by adding photos, updating business hours, responding to customer reviews, and more.
Get found in local search: By managing your GMB listing, you'll increase your chances of appearing in Google's local search results when people search for businesses like yours in their local area.
Engage with customers: With GMB, you can engage with your customers by responding to their reviews, answering their questions, and posting updates about your business.
Overall, Google My Business is a powerful tool for businesses looking to improve their online visibility and engage with customers in their local area. By keeping your GMB listing up-to-date and engaging with your customers, you'll be well on your way to building a strong online presence.
Here are some best practices for using Google My Business:
Complete your profile: Fill out all the information on your Google My Business profile, including your business hours, phone number, website, and photos. This will make it easier for customers to find and contact you.
Keep your information up-to-date: Make sure to update your business information on GMB if anything changes, such as your business hours or address. This will ensure that customers have accurate information about your business.
Add photos: Upload high-quality photos of your business, including the exterior, interior, and any products or services you offer. This will help customers get a better sense of what your business is all about.
Encourage customer reviews: Encourage your customers to leave reviews on your Google My Business profile. Positive reviews can help boost your business's visibility and credibility.
Respond to reviews: Respond to both positive and negative reviews on your Google My Business profile. This shows that you value your customers' feedback and are committed to providing excellent customer service.
Use Google Posts: Use Google Posts to share updates about your business, such as upcoming events, promotions, or new products. This can help attract more customers to your business.
Monitor your insights: Use the insights feature on Google My Business to track how customers are finding and interacting with your business. This can help you make informed decisions about your marketing strategy.
The Insights feature on Google My Business provides valuable information about how customers are finding and interacting with your business. Here's how to use it:
Log in to your Google My Business account and click on the "Insights" tab. - https://www.google.com/intl/en_uk/business/
View your dashboard: The Insights dashboard provides an overview of how customers are finding and interacting with your business. You'll see information on how many people viewed your listing, how many clicked through to your website, and how many requested directions to your business.
View your audience insights: This section provides information about your customers, including their location, age, and gender. You can use this information to tailor your marketing strategy to your target audience.
View your post insights: If you've created Google Posts, you can view insights on how many people viewed and engaged with each post. This can help you determine which types of posts are most effective in attracting customers.
View your photo insights: The photo insights section shows you how many times your photos have been viewed compared to other businesses in your industry. You can use this information to make sure your photos are high-quality and engaging.
View your review insights: The review insights section provides information on how many reviews your business has received and your average rating. You can use this information to monitor your reputation and respond to any negative reviews.
Overall, the Insights feature on Google My Business can provide valuable information to help you make informed decisions about your marketing strategy and improve your online presence.