Menu Close

Google Ads and Pay Per Click (PPC)

How does Google Ads PPC work?
Google Ads PPC (pay-per-click) is a form of online advertising where advertisers bid on specific keywords to display their ads in the search engine results pages (SERPs) when someone searches for those keywords.

The bidding process is based on a real-time auction system, where advertisers bid on keywords and compete for ad placement. Advertisers only pay when someone clicks on their ad, hence the name "pay-per-click".

The position of an ad in the SERPs is determined by the advertiser's bid, the relevance and quality of the ad, and the expected click-through rate (CTR) of the ad. Google also takes into account the user's search history and other factors to determine which ads to display.

Once an ad is displayed, the advertiser pays for each click on the ad, with the cost per click (CPC) determined by the maximum bid and other factors such as the ad's relevance and quality score. The advertiser sets a daily budget and Google will stop showing the ad once the budget is exhausted for that day.

Google Ads

Google Ads offers a variety of ad formats, including text ads, display ads, video ads, and shopping ads, and advertisers can target specific locations, languages, demographics, and devices to reach their target audience.

How effective is PPC Advertising?
PPC (pay-per-click) advertising can be highly effective, but its effectiveness depends on various factors such as the quality of the ads, the relevance of the keywords, the bidding strategy, the targeting options, and the conversion rate of the landing page.

One of the main benefits of PPC advertising is that it allows advertisers to target specific keywords and reach a highly relevant audience. This can result in higher click-through rates, better conversion rates, and a higher return on investment (ROI) compared to other forms of advertising.

However, PPC can also be expensive, and some keywords can have high competition and bid prices. It can also take time to optimise and refine the campaigns to improve their effectiveness.

Overall, the effectiveness of PPC advertising will depend on the specific goals and needs of each business, as well as the ability to effectively manage and optimise the campaigns.

Are Google Ads accounts easy to manage?
Google Ads accounts can be easy or difficult to manage, depending on various factors such as the size and complexity of the account, the level of experience and knowledge of the user, and the tools and resources available.

For small and simple accounts with a few campaigns and ad groups, managing Google Ads can be relatively easy and straightforward. Google provides a user-friendly interface with a variety of tools and features to create, edit, and optimise ads and campaigns, and there are many resources available online to help users learn and improve their skills.

However, for larger and more complex accounts with multiple campaigns, ad groups, and targeting options, managing Google Ads can be more challenging and time-consuming. In such cases, it may require a more strategic approach to manage the account effectively, including regular monitoring, testing, and optimisation to improve the performance and ROI of the campaigns.

Overall, the ease of managing a Google Ads account will depend on the specific needs and goals of the business, as well as the level of expertise and resources available to manage the account effectively.

Are Google accredited agencies worth the cost?
Google Accredited Agencies are certified by Google to have demonstrated a certain level of expertise and proficiency in managing Google Ads campaigns. These agencies have met Google's training requirements and have demonstrated a proven track record of success in managing campaigns for their clients.

While being a Google Accredited Agency does not necessarily guarantee the quality of their services, it can be a good indication that the agency has the knowledge and experience to effectively manage Google Ads campaigns. These agencies are often up to date with the latest trends and best practices in Google Ads, and can provide valuable insights and recommendations to improve the performance and ROI of their clients' campaigns.

However, it's important to note that not all agencies are created equal, and it's important to do your research and due diligence to find an agency that is the right fit for your business needs and goals. You should consider factors such as their experience, industry expertise, client reviews and testimonials, and pricing and contract terms before choosing an agency to work with.