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Google Analytics and GA4

Are website analytics useful for my online business?
Yes, website analytics are highly useful for an online business as they provide valuable insights into the performance and success of a website.

Analytics tools such as Google Analytics can track website traffic, user behaviour, and conversions, allowing online businesses to make informed decisions about their digital marketing strategies, website design, and customer experience. By understanding how users interact with their website, online businesses can improve the user experience and optimise their website for maximum conversion and growth.

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey.

GA4 Analytics

How easy is GA4 to understand?

Google Analytics 4 (GA4), also known as Google Analytics for Web and App, is relatively easy to understand for those who have a basic understanding of digital analytics. GA4 provides a more streamlined and user-friendly interface compared to previous versions of Google Analytics, making it easier for users to access and interpret important data.

However, like any other analytics tool, it can take some time to learn and master all the features and functionalities of GA4. It is recommended that users take advantage of the various resources and tutorials offered by Google, such as the Google Analytics Academy, to get up to speed with the tool. With time and practice, GA4 can become a valuable asset for online businesses to track and understand their website performance.

What are the main reports I should be looking at in GA4?

Google Analytics 4 (GA4) provides several reports that can give you valuable insights into your website performance and user behaviour. Here are some of the main reports you should be looking at in GA4:

Real-time reports: This report shows you the number of active users on your website in real-time, allowing you to quickly identify and address any issues or trends.

Audience reports: This report provides a comprehensive view of your audience demographics, interests, and behaviour patterns. This information can be used to inform your marketing and content strategies.

Acquisition reports: This report gives you insights into how users are finding and engaging with your website, including the sources of your traffic and the keywords used to find your site.

Behaviour reports: This report provides insights into how users interact with your website, including the pages they visit, the length of time they spend on your site, and the actions they take while on your site.

Conversion reports: This report shows you the conversion rates and funnels for your website, helping you to identify areas for improvement in your user experience and conversion optimisation.

Event reports: This report provides information on the events (such as button clicks or page views) that are tracked on your website, allowing you to better understand user behaviour and make informed decisions about your website design and marketing strategies.

It's important to note that the specific reports you should be looking at in GA4 will depend on the goals and objectives of your online business. However, by regularly reviewing these main reports, you can gain a comprehensive understanding of your website performance and user behaviour, which can inform your decisions and improve your online business success.