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Google Tools for Business

Free Google tools for my business?
Google offers a variety of free tools for businesses that can be very helpful for managing online presence, analysing data, and improving customer engagement. Here are some of the most popular free tools that Google provides for businesses:

Google My Business: This is a free tool that helps businesses manage their online presence across Google, including Google Search and Google Maps. By creating a Google My Business listing, businesses can add their name, address, phone number, website, photos, and other information that can help customers find and connect with them.

Google Analytics: This is a free tool that helps businesses track and analyse website traffic and user behaviour. By installing the Google Analytics tracking code on their website, businesses can gain insights into how users interact with their site, which pages are most popular, and how long users stay on their site.

Google Search Console: This is a free tool that helps businesses monitor and maintain their website's presence in Google search results. By verifying their website in Google Search Console, businesses can see which search queries are leading users to their site, monitor the health of their site, and identify and fix any technical issues that may be affecting their search rankings.

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Google Ads: This is a free advertising platform that allows businesses to create and run ads on Google Search, YouTube, and other Google properties. While there is a cost for running ads, businesses can get started with Google Ads for free by setting up an account and creating an ad campaign.

Google Drive: This is a free cloud storage and collaboration tool that allows businesses to store, share, and collaborate on documents, spreadsheets, and other files. By using Google Drive, businesses can access their files from anywhere and work together with team members in real time.

These are just a few of the many free tools that Google provides for businesses.

How do I get these tools?

Google My Business:
Go to Google My Business website and sign in with your Google account.
Add your business information, such as your name, address, phone number, website, and business hours.
Verify your business by phone, email, or postcard (depending on the verification options available in your region).
Optimise your Google My Business listing by adding photos, posts, and updates to attract potential customers.

Google Analytics:
Go to Google Analytics website and sign up for a free account.
Set up a property for your website and get the tracking code.
Add the tracking code to your website to start tracking your website's traffic and user behaviour.
Explore the different reports in Google Analytics to gain insights into your website's performance and user behaviour.

Google Search Console:
Go to Google Search Console website and sign in with your Google account.
Add your website property by verifying ownership of your website.
Check your website's performance in Google search results and identify any issues that may affect your website's search rankings.
Use the different tools and reports in Google Search Console to optimise your website's performance in search results.

Google Ads:
Go to Google Ads website and sign up for a free account.
Create a campaign by selecting your campaign type, target audience, and ad format.
Set your ad budget and bid for keywords that are relevant to your business.
Create your ad copy and ad creative and launch your campaign.

Google Drive:
Go to Google Drive website and sign in with your Google account.
Create a folder for your business and upload your files to the folder.
Share the folder with team members and collaborators to allow them to access and edit the files.
Use the different collaboration tools in Google Drive to work together with team members in real time.
By utilising these tools, you can improve your online presence, analyse your data, and engage with your customers more effectively.