SEO – Search Engine Optimisation

Search engine optimisation (SEO) refers to the practice of increasing the quality and quantity of website traffic by improving the ranking of a website on search engines such as Google. There are many techniques that can be used to improve the ranking of a website on search engines, and some of the latest techniques include:
Keyword research: Identifying and targeting relevant keywords that people are searching for can help to improve the visibility of a website on search engines.
On-page optimisation: Ensuring that the content and structure of a website are optimised for search engines can improve its ranking. This includes using header tags, using descriptive and keyword-rich URLs, and optimising images and videos with alt tags and file names.
Content marketing: Creating and sharing high-quality, valuable content can help to attract and retain a clearly defined audience, and can also help to improve the ranking of a website on search engines.
Link building: Obtaining high-quality backlinks from other websites can help to improve the ranking of a website on search engines. This can be done through guest blogging, creating valuable resources that other websites will want to link to, and participating in online communities and forums.

Mobile optimisation: As more and more people use mobile devices to access the internet, it is important to ensure that a website is mobile-friendly and has a responsive design. This can help to improve the ranking of a website on search engines.
Technical SEO: Ensuring that a website is free of technical errors and is properly structured and optimised for search engines can help to improve its ranking. This includes optimising the website's loading speed, using clean URLs, and using schema markup.
Local SEO: Optimising a website for local search can be beneficial for businesses that serve a specific geographic area. This includes optimising the website for local keywords, claiming and optimising local business listings, and obtaining backlinks from local websites.

Does your marketing company look at all channels to help promote your website and attract potential customers? Here are a few ideas to consider:
Search engine optimisation (SEO): Optimising the website and its content for relevant keywords can help improve its ranking in search results, making it more visible to potential customers.
Pay-per-click (PPC) advertising: Using platforms like Google Ads, you can create targeted ads that appear when people search for specific keywords. This can be a quick way to get your website in front of a relevant audience.
Social media marketing: Promoting your website and its content on social media platforms like Facebook, Twitter, and LinkedIn can help drive traffic to the site and generate leads.
Email marketing: Building an email list and sending targeted campaigns to potential customers can be an effective way to promote your website and its services.
Content marketing: Creating and sharing valuable, informative content (such as blog posts, articles, and videos) can help establish your company as a thought leader in your industry, attract traffic to your website, and generate leads.
Influencer marketing: Partnering with influencers in your industry can help expose your website to a new audience and drive traffic to the site.